Privacy Policy


At Hywel Anthony Estate Agents Ltd we take protection of your personal information very seriously.   It is important to us that we are transparent to our clients, prospective clients, prospective buyers of our client’s properties, visitors to our website and professional connections,regarding our collection and use of personal information.

In this privacy policy we tell you what information we collect, how we use this information and what your rights are in respect of your personal information whether you are a visitor to our website, contact us to enquire regarding the services we offer or any property we are marketing, engage us to perform services, provide services to us or whether you are a business connection.

When we talk about personal information we are only referring to information from which a living  individual person can be identified.

Please read this policy carefully.  If you have any queries regarding its contents or any personal information we may hold relating to you then please do not hesitate to contact [contact] in one of the following ways:-

           Email address:

           Registered office: 103 Talbot Road,Talbot Green, Rhondda Cynon Taff CF72 8AE

           Telephone number: 01443 501012

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.


Information we collect and use includes your name, address, telephone numbers, email address, information set out in your passport or photo driving licence, bank account and payment card details, properties within your ownership, mortgage details, business interests, user names and passwords and information regarding how you use our website.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership,information about your health and genetic and biometric information). Nor do we collect any information about criminal convictions and offences.

Our website and services are not intended for children and we do not knowingly collect information regarding children.


We may collect personal information in the following ways:



Our website enables you to contact us with an initial enquiry.  Where you use our ‘contact us’ facility we will ask you for your name, email address, phone number and a brief summary of your enquiry.

As you interact with our website, we may automatically collect information about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website,we encourage you to read the privacy notice of every website you visit.


You may give us your name, address, telephone numbers, email address, when you contact us by either email, telephone or post to enquire about our services, to inform us of services you can perform for us or if you supply us with contact details or your business card at a networking event or other meeting.   If you contact us regarding the sale of your property, we will also collect information regarding the property including the address and details of any mortgage on the property.


If you engage us to perform services we will need to register you as a client and for this purpose we will need you to provide your name, address, telephone numbers,email address, date of birth, bank account and/or payment card details together with information relating to your business.   This information may be used in the delivery of our services.  We may also require additional information which includes personal information  depending on the nature of the services to be provided.  We will advise you what information and why such information is required upon you engaging us or at the relevant time the information is requested.


We may receive information about you from third parties e.g. we market properties through websites such as Zoopla and Rightmove. Should you express interest regarding a property on those sites your details will be passed to us by the relevant agencies.   We may further collect personal information about you from publicly available sources such as Companies House.


We may collect your personal information when you engage with us on social media.


We will use the personal information we collect for the following purposes:-

·         to reply to any general enquiry you make and to provide you with information regarding the services we offer or any properties in which you express interest.

·         to perform the contract for services between us and to carry out any actions you have requested prior to entering into the contract e.g. providing you with a fee quote.

·         to facilitate payment of any of our charges.

·         to manage our relationship with you.

·         to comply with our legal and regulatory obligations.

·         to undertake credit checks and any checks wedeem necessary to confirm your identity.

·         to introduce you to or engage the services of third party service providers whose services are required in connection with the provision of the services we will provide.

·         to deal with any client feedback or complaint you may make.

·         to administer, develop and improve our business.

·         to protect our business e.g. should it be necessary to commence or defend any legal claim.

·         to make suggestions and recommendations to you about the services we offer which may be of interest to you e.g. if we are appointed agent for the sale of a property which may be of interest to you.

·         to invite you to any hospitality, training or networking events we may hold or of which we may be a party which may be of interest to you.

·         to facilitate an introduction of a client to a business connection where you require the services of the relevant business connection e.g. a financial adviser.

We must have a lawful reason for processing your personal information. Most commonly, we will use your personal information in the following circumstances:

·         where we need to perform the contract for services we are about to enter into or have entered into with you.

·         where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

·         where we need to comply with a legal or regulatory obligation.

·         where you have given your consent to process your personal information.



We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.



We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.  We will get your express opt-in consent before we contact you for marketing purposes.

You can ask us to stop sending you marketing messages at any time by contacting us by one of the contact methods stated above or by following the opt-out links on any marketing message sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of the provision of services,  your service experience or the historic supply of services.



In certain circumstances we may need to share your personal information with:-

·         third party service providers e.g. property marketing website providers such as Zoopla or Rightmove.

·         your financial adviser, mortgage provider or solicitor.

·         to those third party suppliers who provide administrative and support services to us e.g. provider of cloud software used in our business, credit reference agencies, our IT support service who provide back up and IT support services to our company.

·         our professional advisers including lawyers,insurers, bookkeeper and accountants.

·         HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.

·         third parties to whom  we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as is set out in this policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

We do not transfer information outside of the European Economic Area.


We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


How long willyou use my personal information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

We will retain your client files for a period of 7 years to ensure we can comply with evidential and regulatory requirements.

In some circumstances you can askus to delete your information: see Requesterasure below for further information.

In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


You have the right to:

Request access to your personal information (commonly known as a "information subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below),where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note,however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios:(a) if you want us to establish the information's accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you needit to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal information to you or to a third party. We will provide to you,or a third party you have chosen, your personal information in a structured,commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

if you wish to exercise any of the rightsset out above, please contact us using the contact details stated above.

No feeusually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.